- Complete Section 1: Introduction of the MGMT-522 Capstone Project Template. The introduction presents important background information for new Directors and should include:
- Brief history of the company with major milestones.
- Mission and vision statements if available.
- Principle business model of the company. (Stated differently, how does the company make most of its profits?)
- Brief description of the industry.
- Brief description of the competitors.
- Complete Section 2: Analysis of the MGMT-522 Capstone Project Template. This section examines internal and external factors along with external competitive factors and should include:
- PESTEL Analysis.
- Porter’s Five Forces Analysis.
- Internal Financial Analysis.
- SWOT Analysis.
- Major goals, or strategies of the company.
- Changes in strategy over time that you can identify.
- Summary of what strategies have worked, and which have not.
- You will submit the MGMT-522 Capstone Project Template with Section 1: Introduction and Section 2: Analysis completed
