D. Strengths. A thorough review of company strengths should be developed.
May include (examples):
1. Adequate financial resources
2. A good reputation
3. Being the recognized market leader
4. Economies of scale
5. Proprietary technology
6. Product innovation and development skills
7. Proven management
E. Weaknesses. A thorough list of company weaknesses should be developed.
6pages APÁ Format
the company being explained is johnson&johnson
May include (examples):
1. Lack of strategic direction
7. Obsolete facilities
8. Poor profitability because of
9. Lack of managerial talent
10. Too narrow a product line20
