Course work 2: Develop a media object and a 1000 word supporting statement (50% of the mark)
You are a freelance nutrition professional and have been approached by a public facing health company to produce a media resource. The resource can be available to access online or be downloadable for their users. The purpose of the resource is to educate readers on a relevant food topic. Please choose one of the following audiences for your resource: –
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Overweight older children 8-11 (OR)
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Night shift workers
In your 1000 word supporting statement you must:
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outline of the evidence based rationale for the chosen food topic
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background information on your target audience
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critically appraise an existing media resources which is aimed at your target audience
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outline the aims and objectives of your resource
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discuss the media, communication or educational theory you have used to develop your resource
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include a downloadable/ accessible link to your resource in the appendix of the supporting statement.
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critically reflect upon the role of the use of media to disseminate nutritional information.
Your media object:
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this should be accessed via a website or a downloadable resource.
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media platforms you may want to consider using are: adobe voice, sway, slate, prezzi, youtube video, powtoon, word document, poster, news article etc
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the approximate attention span of most users is 15 minutes therefore they should be able to access all of the information they need in 15 minutes.
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ensure your media resource is relevant to your target audience and pitched at the appropriate level
Recommended Reading
Essential Reading
|
Text |
Bad Science (2009) Goldacre, B. London. Harper Perennial |
Recommended reading
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Text |
Aim for the heart: write, shoot, report and produce for tv and multimedia (2012) Thompkins, AL. London. Sage
Journalism ethics and regulation (2011) Frost, C. Harlow. Pearson
Journalism: Critical issues (2005) Allan, S. Maidenhead. Open university press |
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