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Explain why “Publishing” is Barnes&Noble’s additional

Your case talks about barnes& noble’s challenge. timeline from 2010 to 2015. All resources must match this timeline.

1. Who is Barnes&Noble? -you Look at the attachment for an Example. additionally, you should talk about struggling, Annual Report, brand image(summary, mission statement, product offerings, and a loyalty program (2 pages, you might need to find graphs or resources to support this idea)

2.explain why “Publishing” is Barnes&Noble’s additional opportunities. (you might need to find graphs or resources to support this idea )1 page

 

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