Scenario
You are a former Navy officer and fighter pilot who is now the controller of a division of TransGlobal Airlines, which utilizes a fleet of corporate jets for charter at several airports in the southeast part of the United States. Your division’s private charter clients include several Fortune 500 companies in the region. The Chief Financial Officer (CFO) has informed you that the company is considering the acquisition of two smaller aviation firms in the Caribbean specializing in chartered flights for luxury vacations using light aircraft (60 passengers or less). The CFO has tasked you with assessing the organizational benefits of acquiring these aviation firms.
Before evaluating these aviation firms, you want to evaluate the performance of TransGlobal Airlines.
Prompt
Write a memo to the rest of the leadership team at TransGlobal Airlines, identifying strategic objectives and key performance indicators (KPIs) to help evaluate the company’s performance. Use the information provided to you in the TransGlobal Airlines Company Information document to complete your memo.
Specifically, you must address the following rubric criteria:
- SMART Goals: Write at least one strategic objective using SMART criteria for each of the four components in a balanced scorecard. Explain your rationale for choosing each objective.
- Financial
- Internal process
- Customer
- Learning and development
- KPIs: Identify at least one KPI corresponding to each strategic objective.
- Explain how you determined the KPIs.
