A major topic in the recent strategy literature relates to the emergence of superstar or mega firms – firms that operate in multiple markets, enjoy large market shares across the globe, experience persistent high growth over a long duration, exercise enormous market power, and hold large amount of cash. Your task is to write an essay to:
1. Characterise superstar firms – Introduction 2. Explore the technological conditions, mechanisms and corporate growth strategies that have given rise to the emergence of superstar firms using relevant economic concepts and theories – Main body structured as per areas below 3. Suggest strategies that would enable the firms to maintain their high growth rate – Conclusion Important: You must draw on relevant concepts and theories to provide a systematic analysis. It is equally important to inform your analysis by referring to relevant data. Use of pee-reviewed academic journals is essential too.
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