How Snapple Got Its Juice Back ( discussion questions)
1. The One Thing. The Snapple brand has had its ups and downs. In your opinion, what is the one thing about its history that allowed it to come back from the mid-1990s death spiral it found itself in? 2. Risk-averse Strategies. Both Quaker Oats and Triarc Beverages pursued brand management strategies for Snapple that […]
