In your own words, explain what it means if the correlation of 2 variables is positive, negative, or minimal (close to 0), and give an example of each. What do you deduce from the correlations? Explain if you believe these to be short or long-term objectives and outcomes. What are the implications for Big D Incorporated regarding their client in the outdoor sporting goods? What are the implications for the penetration into the indoor sporting goods market? Also, how can you use the correlation tools to identify the variables in the research toward the expansion into the indoor sporting goods market? Variable A Variable B Correlation: positive, negative, minimal? Number of indoor basketball leagues in demographic area Three college basketball teams and one NBA team in region to spark interest. High demographic of younger target market. Lack of any indoor sporting facilities. High number of indoor sporting facilities. Extremely warm geographic area. Rural geographic setting. High-income geographic area.
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